Seagram's Limited; Samuel Pepys

And So to Bed. Being the Diary of a Mixer of Cocktails. [With apologies to Samuel Pepys].

Montreal: Distillers Corporation, Seagrams Limited / The Ronalds Co. Limited, [circa 1930].

Stapled booklet, stapled in wrappers (15.5 x 8 cm.), 35, [1] pages. Illustrated throughout. FIRST EDITION. A humorous promotional cocktail recipe booklet, with thirty recipes, all for use with various Seagram's products. An illustration of the product, handsomely printed in chromolithography and with a short description of the spirit appears on the left page. The facing page contains a faux diary entry in the style of Samuel Pepys (a collection of Pepys' culinary anecdotes was collected by S.A.E. Strom and issued under the name, And So to Dine), as well as several recipes using the particular spirit. Copies of this title appear with 35 [1], 40, and 60 pages. The 60 page version, presumed to be issued last, was published in 1933 on the 300th anniversary of the birth of Samuel Pepys (see below), and with the statement, "Revised and enlarged edition in commemoration of the 300th anniversary of the birth of Samuel Pepys, 1633-1933" on the cover. Fine, in publisher's blue, black, and red printed wrappers, stamped with an alligator pattern. Scarce. [OCLC locates and five copies of this 35-page issue, and four of the 60 page issue; not in Noling, Beverage Literature].

Price: $300.00