New York: Colonial Sales Corp. [circa 1930].
Two-sided slider (29 x 19 cm.), chromolithograph printed pictorial board with sliding insert, a double-sided board printed both sides in red and black. FIRST EDITION. A cocktail recipe "book" issued as a promotional piece by the Colonial Sales Corp. The recipe data are arranged on a sliding card, behind chromolithograph-printed illustrations with recipe title, ingredients, and instructions appearing through cut-outs in the card. The card features humorous wood block-style illustrations in the manner of celebrated John Held Jr. (but here "Eng by John Boland"). The illustration on the verso is captioned, "The Road to Perdition or a Scene from the Back Room when Life Was Simple." A pre-repeal publication date is suggested by the mention of "this arid era" in the title.Forty Famous Cocktails was released in three sizes, this being the largest, and was produced in at least the middle size in black and white. Light wear to cardboard edges, with additional wear to insert pull-tab at top, some scattered stains, else very good. Scarce. [OCLC locates four copies (SMU's DeGolyer Library, U.Kentucky, U.Utah, Virginia Tech)].