LeRoy, N.Y. Genesee Pure Food Co., 1909.
Booklet, stapled in wrappers (18.5 x 13.4 cm.), 20 pages. Printed in duotone and chromolithograph throughout. Illustrations attributed to Rose O'Neill (1874-1944), per U. of Michigan online exhibit: "Jello, America's Most Famous Dessert". FIRST EDITION. One of the more complex of the many Jell-o promotional booklets. Desserts of the World" depicts desserts in various cultures with imagined Western ideas of mealtime; illustrations of period dress, product packaging, and serving suggestions; and the gold medals awarded Jell-O at various expositions. Of course there are recipes for Jell-O desserts. The Michigan exhibit states, "Published in 1909 Desserts of the World is a lavishly illustrated book containing recipes and images of imagined food preparation and consumption around the world. The introductory material structures the culinary history of the world as beginning in the East (Turkish, Persian, Indian) claiming that: “returning Crusaders brought Eastern cooks and Eastern culinary methods” back to Europe. The text is framed by images of landmarks (Gibraltar in Spain, the Castle of St. Angelo in Italy, The Arch of Triumph in France and the Morro Castle in Cuba), which illustrate these claims of history. .." String loop to corner, to hang the book from a tack or nail. Wrapper torn at the loop hole. Corners rubbed; internally clean. Near very good Scarce.