Atlanta, Ga. The Coca-Cola Company, 1974.
Small quarto (24 x 18 m.), 109 pages. Illustrated with colored and black & white photographic plates and additional illustrations in the text. FIRST EDITION. A promotional report touting itself as the "first official history" of the company that brought us the iconic soft drink. Much of the discusses advertising and marketing materials, the development of printed materials and global growth of the company. Publisher's color-printed and embossed illustrated wrappers; very light soil, otherwise fine.