Jell-O America's Most Famous Dessert. "Even if you can't cook, you can make a Jell-O Dessert".
LeRoy, New York: Gennesee Pure Food Co.; [printed by] J. Ottman Lith. Co.], [1913].
Stapled booklet (16 x 12 cm.), 16 pages, including wrappers, with six additional semi-detached pages bound only with cord. Date from external evidence (see Schreiber, Jell-O: A Checklist). Twelve full-page chromolithographs including the cover and centerfold. The chromolithographs illustrate Coffee Jell-O, Orange Jell-O, Raspberry Jell-O, a collection of attractively plated Jell-O desserts (on the centerfold), Peach Jell-O (with a racist Mammy image of "Aunt Dinah" saying she "never made nothin' better'n dat", Lemon Jell-O, and Jell-O Ice Cream Powder. The rear panel of the wrapper depicts "The house that Jell-O built" - the Jell-O factory - encased in yellow gelatin on a cut-crystal serving platter. Many recipes included. Some light soiling to wrappers, otherwise fine. [Schreiber, Jell-O: A Checklist, (13) bk.12].
Price: $75.00