Modern Grocery Display: A Practical Work on Window Dressing and Interior Display
London: The Caxton Publishing Company, Limited, [1933].
Large octavo, 377 pages. FIRST EDITION. Illustrated with drawings, diagrams, and photographs. A thorough manual on the aesthetics of the modern grocery store. With eight expert contributors, Modern Grocery Display decries that every visual detail is crucial to a successful business. With historical perspective and practical applications (from how to use crepe paper in display to which letter forms to use in display cards), each chapter is heavily illustrated. In addition to British display examples, photographs of American, Dutch, and German groceries are also included. Slight bumping and minor tear along spine, exterior is in otherwise very good condition. Interior also very good.
Price: $200.00