Must begin post with admission that I love the NYT, I have a long history of Sundays sharing the paper with my Father.
But what is the deal with their cookbook reviews?
Todays piece begins “I am so over being lectured by food writers to honor the seasons and stock up on sea salt and otherwise comport myself virtuously….”
Is that the way you begin a round up of holiday cook books? Do they need to give this duty to another writer? This is the not the first time that I have read a cranky diatribe about food books. Granted this a subject matter near and dear to my heart and so I may be taking this a bit personally. And yes, there is a glut of writing in book form on the subject out there, some of which is painfully and embarrassingly bad. I blame the commercialism of the publishing world for giving a contract to any food celebrity idiot. But in this day there are many good ones, and it is a subject that is relevant and satisfying to our daily lives, so I cannot for the life of me figure out why the New York Times is taking this stance. Is this not the moment to get people back into their kitchens, cooking their own food, concerning themselves with the quality and the provenance of their ingredients? And are food books not an entry point for so many people who were never taught to cook and don’t know the difference between industrial and local (sorry to say it) sustainable food?
Earlier this Fall the NYT did a round-up of the crop of new high cuisine books that had a similarly snarky tone. In a society that values flat screen tvs and cell phone connectivity as much as ours, I see nothing wrong with the allure of a high end cuisine book. At least the end result of this mania is something to eat, something that will truly feed your soul, not suck it out or give you brain cancer.
Is this a case of cooking still being considered too low culture, not intellectual enough for the New York Times to give it it’s credence? Do they not realize that the growth in the world of food culture extends much deeper than the Food Network’s inanity? That there is a community of considered, thoughtful and intellectual folks who think that using (and specifying) free-range eggs in a recipe is not just about being cool, but that those self same eggs taste different and therefore will make the recipe taste different?
I tend to respect the opinions represented in the Times. I love traditional print media, used to be in the field, my heart bleeds a little every time I read about layoffs and cutbacks and closings. But I cannot fathom the tone of the recent coverage of food books in the New York Times.
Maybe they are just trying to keep up with Frank Bruni?